They’re so excited about Mandela: Long Walk to Freedom , their tweets look similar and include the same link … to Fandango! It’s common for stars to tweet ads, but these sponsored #MandelaMovie tweets don’t include an #ad hashtag.
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Celebrities getting paid to tweet advertisements is practically as old as Twitter itself, but the below curiously similar recent tweets promoting Mandela: Long Walk to Freedom (which all include a link to Fandango) don't note that the tweets are sponsored. Save for Perez Hilton's, there's no #ad hashtag or (SPONSORED) notation among the 140 characters. It could've cost The Weinstein Company, which is distributing the film about the late Mandela, a nice chunk of change to get the likes of Khloe Kardashian to tweet in support of the movie — according to SponsoredTweets.com, Kardashian gets $13,000 per tweet. BuzzFeed has reached out to The Weinstein Company, but has yet to receive a comment.